"Greatness" T-Shirts

Going off script since the Red Sox are not so much fun lately, I thought that the U.S. Women's Soccer Team spoiled a special moment at the Olympics by dawning their Nike "Greatness" t-shirts immediately following the match. Couldn't that have waited until after the hand shakes with Japan? A wonderful competitive victory is immediately followed by a totally commercial moment. I'm sure Nike gave the U.S. team a nice contribution for wearing these shirts. To me it ruined a hard fought victory for no reason. No wonder people don't like the U.S.